枸(gou)(gou)(gou)杞(qi)(qi)(qi)(qi)(qi)(qi)是我國(guo)(guo)傳統名貴中(zhong)(zhong)藥(yao)材,素(su)有(you)“紅(hong)寶(bao)”美稱,富含植物多(duo)糖、蛋(dan)白質(zhi)、維生素(su)等(deng)營養(yang)成(cheng)(cheng)分,是一道絕佳的集食藥(yao)為(wei)一體的中(zhong)(zhong)藥(yao)材。說(shuo)起枸(gou)(gou)(gou)杞(qi)(qi)(qi)(qi)(qi)(qi),不(bu)得不(bu)說(shuo)枸(gou)(gou)(gou)杞(qi)(qi)(qi)(qi)(qi)(qi)中(zhong)(zhong)的上(shang)品——寧夏(xia)中(zhong)(zhong)寧枸(gou)(gou)(gou)杞(qi)(qi)(qi)(qi)(qi)(qi)。俗(su)話(hua)說(shuo),“世(shi)界枸(gou)(gou)(gou)杞(qi)(qi)(qi)(qi)(qi)(qi)看(kan)中(zhong)(zhong)國(guo)(guo),中(zhong)(zhong)國(guo)(guo)枸(gou)(gou)(gou)杞(qi)(qi)(qi)(qi)(qi)(qi)看(kan)寧夏(xia),寧夏(xia)枸(gou)(gou)(gou)杞(qi)(qi)(qi)(qi)(qi)(qi)看(kan)中(zhong)(zhong)寧”,寧夏(xia)枸(gou)(gou)(gou)杞(qi)(qi)(qi)(qi)(qi)(qi)具有(you)悠久的種植歷史和先進的標(biao)準化管(guan)理技(ji)術;《中(zhong)(zhong)國(guo)(guo)藥(yao)典》中(zhong)(zhong)明文規定(ding):唯寧夏(xia)枸(gou)(gou)(gou)杞(qi)(qi)(qi)(qi)(qi)(qi)方可入(ru)藥(yao),入(ru)藥(yao)枸(gou)(gou)(gou)杞(qi)(qi)(qi)(qi)(qi)(qi)為(wei)寧夏(xia)枸(gou)(gou)(gou)杞(qi)(qi)(qi)(qi)(qi)(qi)干燥成(cheng)(cheng)熟之果(guo)實;寧夏(xia)枸(gou)(gou)(gou)杞(qi)(qi)(qi)(qi)(qi)(qi)為(wei)中(zhong)(zhong)國(guo)(guo)唯一枸(gou)(gou)(gou)杞(qi)(qi)(qi)(qi)(qi)(qi)原產地地域保護產品;以粒大、味甜(tian)、肉厚、籽少(shao)而品質(zhi)居上(shang);以營養(yang)價值極為(wei)豐富、比例協調(diao),有(you)效成(cheng)(cheng)分活性高(gao),滋(zi)補養(yang)生作用佳而享譽全球;寧夏(xia)枸(gou)(gou)(gou)杞(qi)(qi)(qi)(qi)(qi)(qi)的甜(tian)菜堿、枸(gou)(gou)(gou)杞(qi)(qi)(qi)(qi)(qi)(qi)多(duo)糖、類胡蘿卜素(su)、VE、氨基(ji)酸(suan)、維生素(su)、微(wei)量元(yuan)素(su)等(deng)有(you)效成(cheng)(cheng)分含量明顯高(gao)于其(qi)它(ta)產地。
中(zhong)(zhong)寧枸(gou)杞是中(zhong)(zhong)寧縣最具優勢特色的(de)(de)(de)農(nong)產品,也是馳(chi)名(ming)中(zhong)(zhong)外的(de)(de)(de)名(ming)貴中(zhong)(zhong)藥(yao)材,大眾(zhong)消費者在消費領域(yu)中(zhong)(zhong)更加注重養生健(jian)康,對于(yu)健(jian)康的(de)(de)(de)需求比任何時候都強烈,枸(gou)杞產業也在新的(de)(de)(de)領域(yu)中(zhong)(zhong)有更大的(de)(de)(de)突破。千百年來,寧夏黃河流域(yu)作(zuo)為西夏文化、邊塞(sai)文化、游(you)牧文化、農(nong)耕文化和民(min)族文化相(xiang)互撞(zhuang)擊和融合之地(di)(di),也為當地(di)(di)的(de)(de)(de)旅游(you)業帶來了全新的(de)(de)(de)突破。
以(yi)中(zhong)寧(ning)為核心產區的寧(ning)夏枸(gou)杞被稱作“枸(gou)杞子(zi)”,是我國(guo)傳統的中(zhong)藥材,首批入選(xuan)國(guo)家(jia)地(di)道中(zhong)藥材認(ren)證。寧(ning)夏是國(guo)家(jia)醫(yi)(yi)藥管理局認(ren)證的全國(guo)惟一(yi)的醫(yi)(yi)藥枸(gou)杞產地(di),列(lie)入國(guo)家(jia)十大(da)藥材生產基地(di)之一(yi)。中(zhong)寧(ning)枸(gou)杞商城也在此領域得到(dao)不(bu)斷的突破,平臺也在突破中(zhong)找到(dao)了重要(yao)出口。
在(zai)互(hu)聯網(wang)時代(dai),“互(hu)聯網(wang)+”有(you)(you)力(li)地推動了(le)(le)中寧(ning)枸杞(qi)交易從傳統(tong)銷售模(mo)(mo)式(shi)(shi)(shi)向(xiang)(xiang)(xiang)現(xian)代(dai)營(ying)(ying)(ying)銷模(mo)(mo)式(shi)(shi)(shi)轉(zhuan)型,從有(you)(you)形(xing)(xing)市場向(xiang)(xiang)(xiang)無形(xing)(xing)市場轉(zhuan)軌。以市場需求為導(dao)向(xiang)(xiang)(xiang),以規(gui)模(mo)(mo)經營(ying)(ying)(ying)為依托,通過“互(hu)聯網(wang)+特色農(nong)產品”電商營(ying)(ying)(ying)銷新路徑,在(zai)網(wang)絡土壤中“精(jing)(jing)耕(geng)細作”,向(xiang)(xiang)(xiang)“品牌運(yun)營(ying)(ying)(ying)+網(wang)絡營(ying)(ying)(ying)銷+標(biao)準化生(sheng)產基地”的(de)精(jing)(jing)細化管(guan)理模(mo)(mo)式(shi)(shi)(shi)轉(zhuan)型,把特色農(nong)產品與全國大市場進(jin)行精(jing)(jing)準對接,實(shi)現(xian)了(le)(le)網(wang)上線(xian)下多渠道銷售模(mo)(mo)式(shi)(shi)(shi),有(you)(you)效解(jie)決了(le)(le)特色農(nong)產品銷售難問題,讓中寧(ning)枸杞(qi)搭上“互(hu)聯網(wang)+”銷售的(de)快車(che),為中寧(ning)枸杞(qi)品牌進(jin)一(yi)步(bu)走向(xiang)(xiang)(xiang)全國乃至(zhi)走向(xiang)(xiang)(xiang)世界(jie)打下了(le)(le)良好基礎。