7月(yue)8日(ri)-10日(ri),“中華(hua)全國工商(shang)業聯合(he)會(hui)(hui)(hui)醫藥(yao)業商(shang)會(hui)(hui)(hui)連鎖藥(yao)店(dian)(dian)分會(hui)(hui)(hui)年(nian)度(du)大會(hui)(hui)(hui)暨2019年(nian)中國藥(yao)店(dian)(dian)商(shang)學(xue)院太(tai)原峰會(hui)(hui)(hui)”在山(shan)西省(sheng)太(tai)原市萬達文華(hua)酒店(dian)(dian)隆(long)重召開(kai)。
期間,寧夏中(zhong)(zhong)寧枸(gou)杞產(chan)業發展股份有(you)限公司成功舉辦了以“道(dao)地藥(yao)材(cai)的(de)(de)地道(dao)推(tui)廣”為主題的(de)(de)中(zhong)(zhong)寧枸(gou)杞品牌戰(zhan)略研討論壇,向與會(hui)的(de)(de)全(quan)國醫藥(yao)連鎖前(qian)100強企業主要(yao)負責人(ren)進行了精準的(de)(de)宣傳、推(tui)介,并與相關企業的(de)(de)主要(yao)負責人(ren)就中(zhong)(zhong)寧枸(gou)杞開(kai)展合作進行了洽談。
參加論壇(tan)的嘉賓(bin)有中(zhong)(zhong)(zhong)寧(ning)縣政(zheng)(zheng)協主席葉(xie)進寶,中(zhong)(zhong)(zhong)寧(ning)縣政(zheng)(zheng)府枸杞(qi)產(chan)業(ye)(ye)高級顧問孫發(fa)寧(ning),中(zhong)(zhong)(zhong)寧(ning)縣枸杞(qi)產(chan)業(ye)(ye)發(fa)展服務中(zhong)(zhong)(zhong)心(xin)黨組副(fu)(fu)(fu)書(shu)記、副(fu)(fu)(fu)主任嚴立寧(ning),中(zhong)(zhong)(zhong)國(guo)(guo)藥(yao)(yao)(yao)(yao)店(dian)(dian)(dian)出(chu)品人吳開華,全國(guo)(guo)工(gong)商(shang)(shang)聯(lian)(lian)醫(yi)藥(yao)(yao)(yao)(yao)業(ye)(ye)商(shang)(shang)會(hui)(hui)(hui)(hui)連(lian)(lian)鎖(suo)(suo)藥(yao)(yao)(yao)(yao)店(dian)(dian)(dian)分(fen)會(hui)(hui)(hui)(hui)會(hui)(hui)(hui)(hui)長(chang)(chang)(chang)、漱玉平民大(da)藥(yao)(yao)(yao)(yao)房連(lian)(lian)鎖(suo)(suo)股(gu)(gu)份(fen)有限(xian)(xian)公(gong)司(si)(si)董(dong)事(shi)(shi)長(chang)(chang)(chang)李文杰,全國(guo)(guo)工(gong)商(shang)(shang)聯(lian)(lian)醫(yi)藥(yao)(yao)(yao)(yao)業(ye)(ye)商(shang)(shang)會(hui)(hui)(hui)(hui)連(lian)(lian)鎖(suo)(suo)藥(yao)(yao)(yao)(yao)店(dian)(dian)(dian)分(fen)會(hui)(hui)(hui)(hui)常務副(fu)(fu)(fu)會(hui)(hui)(hui)(hui)長(chang)(chang)(chang)、云南健之佳健康(kang)(kang)連(lian)(lian)鎖(suo)(suo)店(dian)(dian)(dian)股(gu)(gu)份(fen)有限(xian)(xian)公(gong)司(si)(si)董(dong)事(shi)(shi)長(chang)(chang)(chang)藍波,全國(guo)(guo)工(gong)商(shang)(shang)聯(lian)(lian)醫(yi)藥(yao)(yao)(yao)(yao)業(ye)(ye)商(shang)(shang)會(hui)(hui)(hui)(hui)連(lian)(lian)鎖(suo)(suo)藥(yao)(yao)(yao)(yao)店(dian)(dian)(dian)分(fen)會(hui)(hui)(hui)(hui)常務副(fu)(fu)(fu)會(hui)(hui)(hui)(hui)長(chang)(chang)(chang)、山(shan)東燕喜堂醫(yi)藥(yao)(yao)(yao)(yao)連(lian)(lian)鎖(suo)(suo)有限(xian)(xian)公(gong)司(si)(si)董(dong)事(shi)(shi)長(chang)(chang)(chang)于志剛,全國(guo)(guo)工(gong)商(shang)(shang)聯(lian)(lian)醫(yi)藥(yao)(yao)(yao)(yao)業(ye)(ye)商(shang)(shang)會(hui)(hui)(hui)(hui)連(lian)(lian)鎖(suo)(suo)藥(yao)(yao)(yao)(yao)店(dian)(dian)(dian)分(fen)會(hui)(hui)(hui)(hui)副(fu)(fu)(fu)會(hui)(hui)(hui)(hui)長(chang)(chang)(chang)、重慶市萬和(he)藥(yao)(yao)(yao)(yao)房連(lian)(lian)鎖(suo)(suo)有限(xian)(xian)公(gong)司(si)(si)董(dong)事(shi)(shi)長(chang)(chang)(chang)唐先偉(wei),全國(guo)(guo)工(gong)商(shang)(shang)聯(lian)(lian)醫(yi)藥(yao)(yao)(yao)(yao)業(ye)(ye)商(shang)(shang)會(hui)(hui)(hui)(hui)連(lian)(lian)鎖(suo)(suo)藥(yao)(yao)(yao)(yao)店(dian)(dian)(dian)分(fen)會(hui)(hui)(hui)(hui)副(fu)(fu)(fu)會(hui)(hui)(hui)(hui)長(chang)(chang)(chang)、蘇州全億健康(kang)(kang)藥(yao)(yao)(yao)(yao)房連(lian)(lian)鎖(suo)(suo)有限(xian)(xian)公(gong)司(si)(si)總經理楊建國(guo)(guo),中(zhong)(zhong)(zhong)國(guo)(guo)醫(yi)藥(yao)(yao)(yao)(yao)物資協會(hui)(hui)(hui)(hui)副(fu)(fu)(fu)會(hui)(hui)(hui)(hui)長(chang)(chang)(chang)、山(shan)西(xi)仁和(he)大(da)藥(yao)(yao)(yao)(yao)房連(lian)(lian)鎖(suo)(suo)有限(xian)(xian)公(gong)司(si)(si)董(dong)事(shi)(shi)長(chang)(chang)(chang)楊全柱,寧(ning)夏中(zhong)(zhong)(zhong)寧(ning)枸杞(qi)產(chan)業(ye)(ye)發(fa)展股(gu)(gu)份(fen)有限(xian)(xian)公(gong)司(si)(si)總經理李蔚。
會上,中(zhong)寧(ning)縣政協主席葉進寶首先致辭,他從中(zhong)寧(ning)枸杞獨特的地理(li)環境、歷(li)史文化、生產加(jia)工、市場營(ying)銷等(deng)方面對(dui)中(zhong)寧(ning)枸杞產業發展情況進行了(le)重要介(jie)紹(shao)。
枸杞作(zuo)為中(zhong)寧的優勢特色產業,已有600年(nian)的種(zhong)植歷史。近年(nian)來(lai),中(zhong)寧枸杞產業迎來(lai)了(le)(le)眾多機遇(yu),發展勢頭強勁。但同時也面臨著很多困(kun)境,如市面上(shang)涌現出的以次充(chong)好、魚目混(hun)珠假冒中(zhong)寧枸杞等現象,嚴重損害了(le)(le)中(zhong)寧枸杞的金(jin)字招牌,侵害了(le)(le)消費者權益,更消磨了(le)(le)老百(bai)姓(xing)對中(zhong)寧枸杞的信(xin)賴(lai)。
針對以上(shang)情況,孫發寧顧問強調中寧枸杞秉(bing)持“從(cong)源頭提品(pin)(pin)(pin)質、從(cong)終端樹品(pin)(pin)(pin)牌(pai)”的發展思路,向(xiang)大家分(fen)享了寧夏中寧枸杞產(chan)(chan)業(ye)發展股份有限(xian)公司推行(xing)“企(qi)業(ye)+合作社+農戶”的運營方式(shi)、創新“7+1”現(xian)代(dai)科技生產(chan)(chan)管理模式(shi)、醫藥(yao)渠(qu)道品(pin)(pin)(pin)牌(pai)宣傳(chuan)推廣、利用大數據進(jin)行(xing)產(chan)(chan)品(pin)(pin)(pin)追溯、產(chan)(chan)業(ye)扶貧等方面的創新做法(fa)和取得的經驗,引起(qi)了與會嘉賓的高(gao)度關(guan)注和濃厚興趣(qu)。
眾所(suo)周知(zhi),中寧(ning)(ning)枸(gou)杞(qi)(qi)色(se)艷、粒大、皮(pi)薄、肉厚(hou)、籽少(shao)、甘甜,品質超群(qun),是惟(wei)一(yi)被載入(ru)新中國(guo)藥(yao)典的枸(gou)杞(qi)(qi)品種,作為藥(yao)食兩(liang)用滋補(bu)佳(jia)品,歷來倍受歷代醫學大師、食療養生專家的青睞。明代杰出(chu)醫藥(yao)學家李時珍所(suo)著(zhu)《本草(cao)綱目》中,將寧(ning)(ning)夏枸(gou)杞(qi)(qi)列為本經上(shang)品,稱"全國(guo)入(ru)藥(yao)杞(qi)(qi)子,皆寧(ning)(ning)產也(ye)"。著(zhu)名國(guo)醫大師張大寧(ning)(ning)提(ti)到:“中寧(ning)(ning)枸(gou)杞(qi)(qi)道地藥(yao)材”。
隨(sui)著國家“振(zhen)興中醫(yi)(yi)藥產(chan)業(ye)”戰(zhan)略的實施,各項利好政策、中醫(yi)(yi)藥法(fa)(fa)的立法(fa)(fa)等宏觀因(yin)素的影(ying)響和推動下,中醫(yi)(yi)藥產(chan)業(ye)的健康、有序(xu)的發(fa)(fa)展(zhan)得(de)到了法(fa)(fa)律保障(zhang)。道地(di)藥材(cai)——中寧枸杞作為連鎖(suo)藥店(dian)突(tu)圍的方(fang)向,必將成(cheng)為健康事業(ye)發(fa)(fa)展(zhan)中不可忽視的力量(liang)。
在(zai)(zai)這一(yi)市場需(xu)求(qiu)下,寧(ning)夏中(zhong)(zhong)寧(ning)枸杞(qi)產業發展股份有(you)限公司(si)從源頭(tou)把控品(pin)質,全(quan)(quan)面對接全(quan)(quan)縣(xian)6大(da)枸杞(qi)產區,對接面積(ji)17595畝,服務面積(ji)37595畝;充分挖掘中(zhong)(zhong)寧(ning)枸杞(qi)的藥(yao)用價值,借助中(zhong)(zhong)國藥(yao)店平(ping)(ping)臺(tai),聚(ju)焦醫藥(yao)渠道連(lian)鎖(suo)藥(yao)店精準營(ying)銷(xiao),攜手漱玉平(ping)(ping)民大(da)藥(yao)房(fang)、河南張仲(zhong)景大(da)藥(yao)房(fang)、河北唐人醫藥(yao)、云南鴻翔一(yi)心堂和云南健之佳等(deng)醫藥(yao)零售企業在(zai)(zai)全(quan)(quan)國多地建立了“中(zhong)(zhong)寧(ning)枸杞(qi)專(zhuan)(zhuan)柜”,并積(ji)極推(tui)動連(lian)鎖(suo)藥(yao)店認領中(zhong)(zhong)寧(ning)枸杞(qi)專(zhuan)(zhuan)供(gong)基地,大(da)力(li)宣傳推(tui)廣中(zhong)(zhong)寧(ning)枸杞(qi)的道地性(xing),不斷提升中(zhong)(zhong)寧(ning)枸杞(qi)核心品(pin)牌競爭力(li),擴(kuo)大(da)中(zhong)(zhong)寧(ning)枸杞(qi)在(zai)(zai)醫藥(yao)渠道的市場占有(you)率。
中醫(yi)(yi)藥作為(wei)道地中寧(ning)枸(gou)杞的(de)重要營銷渠道,這股“紅色旋風”將持續在全國各(ge)地發(fa)揮威(wei)力(li),寧(ning)夏中寧(ning)枸(gou)杞產業發(fa)展(zhan)股份有(you)限公(gong)司也愿與(yu)每一位健康(kang)事業的(de)奮斗者攜(xie)手,為(wei)中醫(yi)(yi)藥提供放(fang)心的(de)道地藥材,助(zhu)推“中寧(ning)枸(gou)杞”的(de)“紅色名片”和“金字招牌(pai)”走(zou)向(xiang)全國、走(zou)向(xiang)世界(jie)!